For years, brands and advertisers have approached brand safety with a fear-based mindset, limiting their reach and profitability by avoiding anything but the “safest” content. However, studies show that consumer perceptions of safety differ vastly from marketers’ assumptions.
In today’s digital landscape, brand risks don’t just come from unexpected ad placements—they also arise from misaligned partnerships with influencers and platforms that seem safe but may not be. The key to success lies in leveraging the right tools and strategies to move beyond guesswork and fear, ensuring smarter, data-driven decisions about content suitability.
This webinar revealed the hidden risks of outdated brand safety thinking, and experts shared actionable strategies to:
Assess content suitability more effectively
Enhance contextual alignment for better engagement
Drive higher ROI and scale investments confidently
Whether you’re a publisher, brand marketer, or an agency or ad tech partner, register now to increase your revenue and investment returns through improved suitability analysis and contextual alignment.
GET INVOLVED
Be part of the conversation and join our Ecosystem Health Working Group. This forum is for IAB members to come together and develop actionable solutions to brand safety and suitability challenges across all genres of media. Join experts and leaders from across the industry during our first meeting on June 5th at 2 PM ET.
Bridget Williams is Chief Product & Strategy Officer at Hearst Newspapers. In her role, Williams focuses on driving product and audience strategy across Hearst Newspapers’ digital portfolio, new business opportunities and transformation. She is also on the HearstLab Advisory Board, a group of women leaders across the organization who share their network and expertise to support women-led startups at HearstLab.
Before joining Hearst, Williams served as the chief operating officer of Food52, a venture-backed content and commerce brand. She has also held leadership positions at a number of digital media ventures including Business Insider and The New York Times.
Williams received a bachelor’s degree from Marquette University in business administration, international business.
Bruno Trindade is a seasoned marketing professional specializing in offline and audio advertising. As the Offline Marketing Manager at FastGrowingTrees, he leads innovative in-house media strategies and is passionate about driving growth through data, creativity, and collaboration.
Jack Marshall is Head of News at DoubleVerify. In his role, Marshall leads DV’s efforts to encourage greater advertiser spending on news content and journalism via its News Accelerator initiative, and helps ensure that DV’s product innovation is aligned with the needs of the news industry.
Prior to DV Marshall spent nearly two decades in digital media journalism and publishing, holding senior reporting and editorial roles at top publications including The Wall Street Journal and Digiday. Before joining DV, he co-founded and led Toolkits, a media company focused on publisher monetization and exploring how media companies can effectively and sustainably monetize digital content.
Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.
Tom Flanagan is Senior Director of Product Marketing at The Trade Desk. In this role, he leads go-to-market strategy and execution across inventory marketplace and supply chain products and The Trade Desk’s upgraded platform experience, Kokai. Flanagan previously held product marketing and GTM strategy roles at Salesforce and DataXu. He holds an MBA from Northwestern’s Kellogg School of Management and studied undergrad at Bates College. He resides in Hingham, MA, with his wife and in his spare time he enjoys rooting for Boston sports teams and visiting our National Parks.
